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Introducing: Maternal Wellness Coaching

We provide lifestyle-focused coaching services designed to support positive outcomes for mothers, children and families. Through virtual coaching and a deep dedication to maternal wellness, we’re here to help you define, pursue and achieve your wellness goals.

For those who are pregnant

This program is designed for expectant mothers, surrogates, and/or gestational carriers.

You are embarking on a profound experience. These sessions will empower you to foster a healthy lifestyle through practical knowledge, which will impact your health and that of the baby.

Some topics we will cover:

  • Superfoods
  • Gentle exercise
  • Managing stress and anxiety
  • Your Birth Plan

For support partners

This program is ideal for co-parents, domestic partners, and/or spouses of those who are pregnant.

Recognizing the vital role you play in this journey, we will provide you with the tools you need to support your pregnant loved one and actively participate in her pregnancy experience.

Some topics we will cover:

  • Movement
  • Nutrition and cravings
  • Engaging in labor & delivery
  • Supportive bonding after the birth

For those who want to be parents

This program is ideal for those trying to conceive, navigating fertility, or surrogacy/adoption.

Our innovative coaching model is designed to help you strengthen your motivation and deepen your knowledge of health and wellness principles before your journey to parenthood begins.

Some topics we will cover:

  • Nutrition and supplementation
  • Navigating fertility treatments
  • Building a support network
  • Bonding with baby

Meet the Coaches

FOUNDING COACH

Balu Belz

Balu is a certified maternal wellness coach and mother of two. Her journey into wellness began with fertility treatments and a challenging first pregnancy in 2021, which led her to realize firsthand how lifestyle changes could improve health and the overall experience. By 2025, Balu welcomed her second baby without fertility treatments, strengthening their commitment to a holistic, whole-family approach to wellness.

Before becoming a coach, Balu worked with global brands like Allstate, HelloFresh, LVMH, L'Oréal, McDonald's, and Toyota, where she honed their communication skills and developed a passion for providing superb client experiences. Balu now enjoys supporting women, couples, and families as they navigate planning, pregnancy, and postpartum.

Trained by the Dr. Sears Wellness Institute, Balu takes an inclusive, client-led approach, recognizing the essential role of loved ones in early motherhood. Her role is not to prescribe but to guide.

Balu is also passionate about ethical impact and serves on the nonprofit boards of Child Family Health International (CFHI) and the Wits Fund US.

COACH

Genevieve Mitchell Cullen

Genevieve is a Health Coach certified through Dr. Sears Wellness Institute, and a mother of two. Genevieve found her passion for healthy living while navigating infertility and going through IVF, realizing the profound impact of health and lifestyle choices on both physical and emotional well-being.

Motivated by her own personal journey through fertility treatments, pregnancy, and motherhood – and with a passion for helping others – she became a Health Coach, specializing in fertility, pregnancy, and postpartum health. Genevieve works to guide women from preconception to parenthood, fostering healthier habits and happier lives!

Testimonials

I worked with my coach on my eating habits and wellness journey. It was very refreshing to work with a coach who actually cared for my wellbeing. She has guided and coached me in a way that I was able to really focus on myself and my wellness journey. I am so happy that I have her as my coach!

Ashley C.

Balu is passionate about pregnancy health and this showed through the presentation of the materials she shared. She was also able to give personal anecdotes that added to her confidence and relatability.

Kate L.

I love that my coach asked our peer group a lot of questions about our personal experiences. It allowed us to learn from her and from each other. I also really appreciated the practical presentation e.g. showing what to look for on a nutritional label and how to make a simple and nutritious snack recipe. These are really useful skills we could take away immediately.

Julie A.

I was fortunate to have Balu as my health and wellness coach over the course of 6 sessions. Some of my goals included becoming more disciplined in my wellness and at the end of the 6 sessions I found myself being able to meditate every morning. What you can expect while working with Balu is a safe space, an inclusive space and a coach who really prioritizes listening and finding resources to help you reach your goals. Her approach to every session was intentional, informative and kind. I cannot recommend her enough.

Ashley B.

Balu’s style is a refreshing balance of support and challenge. She took the time to deeply understand my goals and the reasons behind my current habits. Her thoughtful questions, combined with her gentle yet encouraging approach, helped me work toward improving the behaviors I wanted to change.

Lynn D.

I just wasn't feeling supported by the nursing staff at my fertility clinic and immediately thought of my coach. She really made me feel good about some of my worries and I really enjoy our sessions.

Chelsea B.

Common Questions

General
What does maternal wellness coaching entail, and how can it benefit me?

Maternal wellness coaching is a personalized service designed to provide coaching support during the early motherhood experience, specifically planning, pregnancy and postpartum. We provide guidance on a range of topics including nutrition, emotional wellbeing, birth preparation, and postpartum care. Our goal is to empower you with knowledge, alleviate concerns, and enhance your overall wellbeing.

Please note: Maternal wellness coaching services are for informational purposes and do not replace professional medical advice. We do not diagnose or treat any medical conditions, or prescribe medication. Speak regularly with your physician, OBGYN, and/or midwife about your health and that of the baby. If you are experiencing a medical emergency, please contact emergency services immediately.

How is Birth Order different than other pregnancy coaching offerings?

While Birth Order is pioneering maternal wellness coaching, pregnancy coaching is an emerging field that lacks standardized practices or oversight, meaning anyone can claim the title of 'coach.'

At Birth Order, we prioritize science-backed knowledge and thoroughly researched coaching methods, such as Motivational Interviewing, to ensure the highest quality of support for our clients.

All of our coaches are trained and certified as health and wellness coaches through accredited programs that are recognized by the National Board of Health & Wellness Coaching (NBHWC).

We also recognize that early motherhood is a transformative experience that requires real and constant support. That's why we not only offer individual coaching, but also couples coaching, as well. Our unique approach is designed to empower everyone involved in the pregnancy, no matter the circumstances.

Is this suitable for both first-time and experienced parents?

Absolutely! Whether you're a first-time father navigating the uncertainties of pregnancy or an experienced mother seeking support for subsequent pregnancies, our coaching services are tailored to meet your individual needs.

Every early motherhood journey is unique, and we are here to provide guidance and support regardless of your previous experience.

Sessions
What is the format and structure of the sessions?

All coaching sessions are 50-minutes long, and can be conducted by phone or video call, providing flexibility to accommodate your preferences and schedule.

The structure of the session is typically tailored to your needs, with a focus on addressing specific concerns, setting goals, and providing ongoing support.

How do I book a session?

First thing's first - schedule a 30-min Intro Session with a certified coach on our team to learn more about Birth Order Coaching and discuss your goals.

Based on that confidential conversation, we will send over a recommended coaching package and a coaching agreement, which must be signed before you can schedule your sessions.

Refunds & Cancellations
What is your cancellation policy, and are reschedules allowed?

Our cancellation policy is designed to respect your time and allow our coaches to show up for you.

Cancellations made within 24 hours of a scheduled coaching session will result in the forfeiture of the session cost. However, we understand that unforeseen circumstances may arise, and we do allow rescheduling up to 24 hours before a session.

This policy enables us to maintain a schedule that accommodates all clients while providing flexibility for genuine situations. If you have any questions or need to reschedule, please contact us as soon as possible at coaching@birthorder.shop, and we'll do our best to find a suitable alternative.

Do you offer refunds?

Our commitment is to provide valuable and personalized support throughout your pregnancy journey. We believe in the effectiveness and impact of our services, and our goal is to ensure you receive the utmost value from your investment.

Once coaching services are initiated or downloadable resources are accessed, purchases are non-refundable.

If you have any concerns or questions about our services, please feel free to reach out to coaching@birthorder.shop, and we'll be happy to discuss them with you.