The month of March holds the promise of beautiful, new beginnings in nature. As we step into the bloom of spring, I'm thrilled to share some exciting news about Birth Order. We are gearing up to relaunch within the next few weeks, unveiling an all-new website and gift shop featuring brands our customers already love and exciting new additions. 

Navigating pregnancy can be overwhelming, with myriad options and information available particularly online and on social media. It's hard to know where to start or which sources to trust. During my pregnancy, I created a spreadsheet, read so many articles, and spent what felt like days googling products that were effective and safe not just for me, but also, my growing baby. By the time I discovered Birth Order after my son was born, I was already obsessed with businesses that try to do right by people and our planet. I felt goosebumps reading the founding story by Courtney Klein, realizing that her journey was almost identical to my own and that she'd created exactly what I wished existed. I sent her an email that night and we've been in touch ever since.

As a mom herself, Courtney understood the women manage the delicate balance of pregnancy alongside the demands of daily life, health, and work. She has spent the last three years making Birth Order more than just a marketplace; it is the first choice for curated pregnancy gifts that are ethically-sourced, making it easier for friends and family to show their love and care during this time. While I take over her "business baby" and manage it going forward, Courtney will continue to support Birth Order in an advisory capacity. 

I also look forward to adding health and wellness coaching as a service for those navigating fertility, pregnancy, postpartum, and even pregnancy loss. Our certified coaches will provide practical advice to maintain a healthy balance — from physical wellbeing to emotional resilience. By creating a sanctuary of support, our coaching program will be more intentional and inclusive than any other program that exists today.

As we work behind the scenes to bring you an experience that mirrors our passion, we're offering 10% off all digital gift cards, which will never expire, towards future purchases. Your purchase not only secures a special treat for yourself or a loved one but also contributes to the growth of our community. We're honored you're among the first to enjoy this beautiful, new beginning with us.

To happier, healthier pregnancies!

Balu Belz

CEO, Birth Order